Clicks don’t buy. People do.
The problem many digital marketers face is that there are multiple website analytics metrics to choose from in various categories. Where to start? Luckily, all of these metrics stem from one single number and this should be our starting point before we dive too deep into other metric categories.
As standard we have a number of website metric buckets, let’s take a look at these first.
Continue reading “What is the most important metric in website analytics?”
Landing page optimization is grounded in common sense. Basically, the page’s function is to sell, engage or drive leads etc. Its sole job is to create and re-create the conditions where people are guided to complete the valuable action at the core of the page.
Continue reading “How to Optimize Your Landing Pages”
There are just 4 things to consider before you begin.
There’s a lot of talk in the market right now about – will it be Amazon or will it be Google? This isn’t the first time we’ve heard such chatter, back in 2010 people were asking will it be Facebook or will it be Google and what we learned from that experience is that it can be both. As a result, more than likely we’ll simply see Amazon added as a third strand to the current Google/Facebook duopoly. Find out more..
Continue reading “How To Use Amazon Ads – A Basic User Guide”
Have you ever wondered why there are so many websites and organisations who go out of their way to write reviews and give you the facts about a product or service? Chances are they are not doing it out the good of their heart, for the betterment of the Internet or to objectively help in the purchase-making process of the average consumer. What?.. you mean these reviews have an ulterior motive?
Continue reading “Affiliate Marketing: A Brief History and Explainer”
Measuring your offline sales from your online activity still proves to be a challenge for most advertisers and businesses. In this guide, we’ll take a look at ways it can be done using Google Maps as well as advances in other platforms like Facebook & Twitter.
Continue reading “How to Measure Offline Sales from Online Activity”
It took 2 hours to fly from shanghai to Fukuoka in southern Japan and like the difference between Hong Kong and Shanghai, the difference between Japan and China is immense. Japan is 8 hours ahead of the GMT timezone and light years ahead of everywhere in terms of infrastructure in and between cities. But that’s not all.
Continue reading “Part 3 – Digital Japan”
After taking a Short flight from Hong Kong to Shanghai the difference between the two Chinese cities was massively apparent. Especially when in comes to the Internet
Continue reading “Part 2 – Digital Shanghai”
I recently travelled to 3 locations in Asia to explore how digital is transforming the tiger economies of the East and to uncover the opportunities for digital businesses wishing to expand into Asia.
Continue reading “Part 1 – Digital Hong Kong”
A note to marketers born before before 1982
The term Millennial was coined in 1987 by William Strauss and Neil Howe and for anyone working in marketing, this cohort is not fit for purpose, so using it as part of your audience brief or segmentation strategy will make you bad at your job. There’s a simple reason why it’s so bad too.
Continue reading “Why Using the Term Millennial Makes you Bad at Your Job”
There are more digital marketing metrics available than hours to measure them. So how can you report on digital marketing activities effectively? Let’s begin with the basics of digital marketing reporting and insights so we know what levers to push for success and what to pull back on.
Continue reading “How to Report Effectively for Digital Insights: Three-Step Guide”