What is the most important metric in website analytics?

why website metrics matter

Clicks don’t buy. People do.

The problem many digital marketers face is that there are multiple website analytics metrics to choose from in various categories. Where to start? Luckily, all of these metrics stem from one single number and this should be our starting point before we dive too deep into other metric categories.

As standard we have a number of website metric buckets, let’s take a look at these first.

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How To Use Amazon Ads – A Basic User Guide

How to Use Amazon Ads

There’s a lot of talk in the market right now about – will it be Amazon or will it be Google? This isn’t the first time we’ve heard such chatter, back in 2010 people were asking will it be Facebook or will it be Google and what we learned from that experience is that it can be both. As a result, more than likely we’ll simply see Amazon added as a third strand to the current Google/Facebook duopoly. Find out more..

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Affiliate Marketing: A Brief History and Explainer

Have you ever wondered why there are so many websites and organisations who go out of their way to write reviews and give you the facts about a product or service? Chances are they are not doing it out the good of their heart, for the betterment of the Internet or to objectively help in the purchase-making process of the average consumer. What?.. you mean these reviews have an ulterior motive?

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Why Using the Term Millennial Makes you Bad at Your Job

Millennials is bad Marketing

A note to marketers born before before 1982

The term Millennial was coined in 1987 by William Strauss and Neil Howe and for anyone working in marketing, this cohort is not fit for purpose, so using it as part of your audience brief or segmentation strategy will make you bad at your job. There’s a simple reason why it’s so bad too.

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