Category: Performance Marketing

There’s a lot of talk in the market right now about – will it be Amazon or will it be Google? This isn’t the first time we’ve heard such chatter, back in 2010 people were asking will it be Facebook or will it be Google and what we learned from that experience is that it can be both. As a result, more than likely we’ll simply see Amazon added as a third strand to the current Google/Facebook duopoly. Find out more..

Continue reading “How To Use Amazon Ads – A Basic User Guide”

Have you ever wondered why there are so many websites and organisations who go out of their way to write reviews and give you the facts about a product or service? Chances are they are not doing it out the good of their heart, for the betterment of the Internet or to objectively help in the purchase-making process of the average consumer. What?.. you mean these reviews have an ulterior motive?

Continue reading “Affiliate Marketing: A Brief History and Explainer”