Clicks don’t buy. People do.
The problem many digital marketers face is that there are multiple website analytics metrics to choose from in various categories. Where to start? Luckily, all of these metrics stem from one single number and this should be our starting point before we dive too deep into other metric categories.
As standard we have a number of website metric buckets, let’s take a look at these first.
Continue reading “What is the most important metric in website analytics?”
Measuring your offline sales from your online activity still proves to be a challenge for most advertisers and businesses. In this guide, we’ll take a look at ways it can be done using Google Maps as well as advances in other platforms like Facebook & Twitter.
Continue reading “How to Measure Offline Sales from Online Activity”
There are more digital marketing metrics available than hours to measure them. So how can you report on digital marketing activities effectively? Let’s begin with the basics of digital marketing reporting and insights so we know what levers to push for success and what to pull back on.
Continue reading “How to Report Effectively for Digital Insights: Three-Step Guide”