Why Using the Term Millennial Makes you Bad at Your Job

Millennials is bad Marketing

A note to marketers born before before 1982

The term Millennial was coined in 1987 by William Strauss and Neil Howe and for anyone working in marketing, this cohort is not fit for purpose, so using it as part of your audience brief or segmentation strategy will make you bad at your job. One of the most powerful strategies in marketing is segmentation and the Millennial segment poses many problems. Continue reading “Why Using the Term Millennial Makes you Bad at Your Job”