Landing page optimization is grounded in common sense. Basically, the page’s function is to sell, engage or drive leads etc. Its sole job is to create and re-create the conditions where people are guided to complete the valuable action at the core of the page.
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There are just 4 things to consider before you begin.
It took 2 hours to fly from shanghai to Fukuoka in southern Japan and like the difference between Hong Kong and Shanghai, the difference between Japan and China is immense. Japan is 8 hours ahead of the GMT timezone and light years ahead of everywhere in terms of infrastructure in and between cities. But that’s not all.
Continue reading “Part 3 – Digital Japan”
After taking a Short flight from Hong Kong to Shanghai the difference between the two Chinese cities was massively apparent. Especially when in comes to the Internet
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I recently travelled to 3 locations in Asia to explore how digital is transforming the tiger economies of the East and to uncover the opportunities for digital businesses wishing to expand into Asia.
Continue reading “Part 1 – Digital Hong Kong”
A note to marketers born before before 1982
The term Millennial was coined in 1987 by William Strauss and Neil Howe and for anyone working in marketing, this cohort is not fit for purpose, so using it as part of your audience brief or segmentation strategy will make you bad at your job. There’s a simple reason why it’s so bad too.
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